Author Archives: Michael Albano

Best Ways to Promote Your YouTube Videos

Finding a safe way to put your videos on YouTube without violating the standards of Google, which is the parent company of the site, is an essential consideration for any business. It would be catastrophic to lose a valuable YouTube account after years of building it to achieve a considerable following. Thus, most people find it quite challenging to find safe promotional strategies for their video channels without angering the host provider for the platform. Most systems used to promote YouTube video use shady or black hat techniques that can jeopardize your ad revenues and your reach to the target audience. However, you could follow these best ways to promote your YouTube videos.

Use AdWords

adwordsThe best way to have people coming to your channel and viewing your videos on YouTube is by using the inbuilt advertising medium. You can sign up for AdWords and add your funds then choose the targeting features for your videos.  You can then select different markets where you want the ads to show. The ads will appear just before people watch their desired videos and they will learn about your YouTube channel. Repeated exposure will lead to a positive brand association with your identity or that of the business you are promoting. The essential thing is to keep the ads short, catchy, and quite impressive on the appearances and delivery of the ad message. People make quick decisions when building impressions, and you need them to make the right ones about your brand.

Use Targeting Methods

Your promotional strategy must always answer who, what, where, why and when questions about the interaction and relationships you are trying to build with your brand on YouTube. Answering these questions might be tough but the results give you the right way forward for dealing with the eventualities of the marketing activities, and you gain much control over your options.

Use SEO Outside YouTube

youtubeAnother way is to target your visitors before they get to YouTube by using the search engine optimization (SEO) strategy of promoting and linking content in authority web pages. A high number of quality links pointing towards your YouTube channel’s URL the higher the reputation you get as an authority channel from the search engines. Thus, when most people are searching for what you offer on the channel, they are likely to see a suggestion of your channel or video popping up among the initial results on a search engine.

Focus on Keyword Placement on Title and Description

The videos require people to watch to know more about them. However, you need to focus also on their description and their titles to make the catchy and to use things that are in line with current trends. They help to drive more people into the particular video. Furthermore, they improve the categorization of your video in different genres and can lead them to the featured content category where discovery by new visitors is very high.

Have Affiliates

Affiliates are people promoting your product on your behalf, and you could pay them a commission. They work like advertisers but match the message directly to their audiences. Give them good deals, and they will talk about your videos in their videos.…