Category Archives: Marketing Tools

Effective Marketing Tips for Small Businesses

Marketing forms a large part of business expenditure. Small businesses find it quite difficult to reach out to consumers in crowded marketing and advertising space. Moreover, marketing on large platforms can be quite expensive for small businesses. However, this should not thwart you from promoting your products and getting the word out about your existence.

How can small businesses manage to market and stay relevant to customers with a limited budget? It is vital to come up with a strategy that syncs with the brand image. Thus, you will find it useful to use numerous, innovative, highly-engaging, and targeted channels for marketers to tap into. Before you commit your resources to any particular campaign or channel, analyze how you should go about your job. You will need to maximize each dollar you invest.


Know the Game

Marketing is quite easy when you understand what you do. As a business owner, you may be juggling a few roles, starting from the accountant to the owner of the company. That will leave you with minimal time to learn the latest marketing tactics. However, when you have an idea about the market, your main competitors, and the ideal customer, it will be easy to create a strategy.

There are different online tools you can use to know about your competition, market, and customer activities. Also, you can have a clear image of what your customers want and what they are doing. You should interpret the data and come up with reports, graphs, and charts that help in formulating the strategy.

Team Up With Like-Minded Partners

marketingIt is a good idea to team up with small companies to leverage each other’s expertise, customer base, and connections. In this way, you can reach a large audience. From hiring the right public relations company to teaming up for online giveaways and contests, there are many ways small businesses can help each other and cooperate. Also, cross-promotion campaigns attract publicity and grab customer attention.

Capitalize On Content

No matter the number of connections you have, it is not easy to attract new users or even retain the existing ones. Remember that content marketing has the potential of driving up new traffic, provided you maintain consistency. This form of marketing takes time to see results. When you invest in content marketing, ensure you track the metrics, and see which channels perform best.…

The Importance of Web Design

When creating a website, especially for business, a lot of people underestimate web design. They’d just go with whatever free template is available from the website builder application. However, this will disadvantage you a lot. Your website won’t be unique, it won’t have its own identity. It’ll be forgettable. Moreover, you’d want to hire a web designer such as when you read about the importance of web design below.

computer screen

Increase Traffic

Traffic is the hardest thing to gain when you’ve just built a website. A website that’s been standing for a year can’t even get more than 20 visitors per day, and that’s if they are lucky. Web design will definitely help in increasing traffic, because a beautiful design always attracts people. If your web design is too basic, people will only visit your web once. When it is attractive, they’d want to see it again and again.

Easy Navigation

A great web design will make it easier for visitors to find their way in your website. Free templates usually provide what’s necessary for easy navigation, but it still confuses people. When hiring a web designer, they are experts at knowing how people learn to find their way in a website and utilize this as much as possible. They won’t have to exert extra effort in trying to find what they want inside a website. For example, on a cosmetics line website, a customer could filter what they are looking for and find the best product suited for it.

Enhance Credibility

When your website looks the same as 1000 other websites, visitors will question your credibility. Is this a scam website? Why is there so little effort put into it if this is a credible website? These are the questions that your visitors will be asking. A thorough web design will prove to them that you are credible and that this website is not meant for anything else. Most shady websites do use the same basic template, which is why you should avoid doing so.

Brand Awareness

With your own customized web design, your website has a personality, it has an identity. This will establish the brand that you are trying to make the world see. You can, for example, create a logo and put it everywhere on your website. Free templates will not let you do this. This also will create awareness and credibility to your visitors.

browsing on ipad

SEO vs Social Media: Which Is Better?

SEO vs Social Media Which Is Better (1)

Successful businesses recognize the value of an online presence.

But many find it difficult to determine the best digital marketing strategies to apply. Both search engine optimization (SEO) and social media play a crucial role in digital marketing. But which one should you use? SEO vs social media which is better.


  • Targets Specific Audience

Search engine optimization allows businesses to target individuals who already have an interest in their product or service. When an online user searches for a specific product, there are more likely to purchase in the near future. SEO also makes it possible for businesses to get returns for their investments. On the other hand, when you place an ad on a social media network, users are less likely to click on it.

  • Offers Higher Conversion

SEO conversions are usually higher compared to social media rates. The people who search for products and services intend to make purchases. This makes it easier to convert users into buyers and increase your profits.

  • Predictable Expenses

Businesses can predict how much they are likely to spend on search engine optimization even before they begin marketing campaigns. You also have access to several tools designed to determine the success of the keywords you choose and this reduces spending risks. It can be difficult to measure the success of your social media campaign before it starts.

SEO vs Social Media Which Is Better (2)

Social Media

  • Peer Recommendations

Social media allows you to take advantage of peer recommendations to make sales. Most social media users rely on reviews from their networks to make purchase decisions. When a user tags your company name, likes your Facebook page or retweets your tweet, you get free exposure to their connections. This can be a great way to promote your brand and increase sales with little effort.

  • Simple Reputation ManagementSEO vs Social Media Which Is Better (3)

Social media makes it easy to respond to online criticism. It allows you to engage with concerned customers in real time and turn those criticisms into complements. Businesses face bad reviews and negative articles on a daily basis, making reputation management necessary. Your marketing efforts cannot pay off if your business is mentioned negatively online.

It is evident that both SEO and social media play an essential role in a company’s digital marketing campaign. The answer to the question seo vs social media which is better is both. Invest in these two options today to allow your business to exploit the advantages they offer. Investing in both also allows you to spread the risk.…