What Is A Long Tail Keyword
Long-tail keywords are keywords that are made up of four or more words in a phrase that are very specific in their search meaning and can get you a lot of website traffic. The longer the keyword phrase the more targeted the potential visitor will be before accessing your website. Therefore, when a person searches using a long-tail keyword phrase and then visits your website, they are more likely to convert and buy what your site is offering as a product or a service as long as it meets their needs. In other words they are in a buying frame of mind and just the type of website traffic you want.
Pros of Long-Tail Keywords
If short-tail keywords are something that a person will enter when they’re just starting a search, long-tail keywords are phrases that people enter when they are closer to making a final decision. The increase in conversion rates helps to compensate for a decrease in web traffic.
Most companies do not use these keywords when they are creating their websites or when they are formulating AdWords campaigns. So an additional benefit to long-tail keywords is that your company won’t have a lot of competition. This helps you achieve a higher search engine ranking with less effort, decrease CPC for ad campaigns and increase the relevancy of your campaigns-which can positively impact your Quality Score.
Cons of Long-Tail Keywords
While these types of keywords can help create targeted traffic for your website and offer the advantage of less competition, there are a few disadvantages. One disadvantage is that it is often difficult to write effective copy. Think about trying to add the phrase “bunk beds for teenagers in New York City”. How many times do you think you would be able to add that phrase to a webpage and still make the overall content flow? These type of keywords can often be awkward and difficult to use in sales copy, and you don’t want to appear as though you’re keyword-stuffing and using awkward phrasing just to cram a keyword in an article.
Another disadvantage to using these type of keywords is that companies need to really understand their market and the terms that are used to reach the organization’s website. If the company focuses on the wrong keywords then they will not receive the right type of traffic.
How to Come Up with Long Term Keywords?
The first tool that comes to mind is the Google Keyword Planner, but it is just one of the many methods. There are other ways to come up with Long Term Keywords. Here are few popular techniques:
Google “Searches Related to” Section: You would have noticed a section with the caption “Searches Related to” at the bottom of the Google ranking page. This part of the page is a treasure trove. Here you can gather ideas for long term keywords. This part of the page contains terms closely related to the seed keyword used.
Discussion Boards, Forums, and Comment Section: Boards and forums are good places to find questions that people have on their minds. If a topic or question is increasingly discussed or debated in these websites, then be rest assured the same questions or topics are searched in Google.
Google Trends: Before working on an SEO strategy and investing thousands of dollars on campaigns, it is prudent to know if the popularity of the keywords you’ve chosen is rising of going down south. You can check keyword popularity with the help of Google Trends. This tool also provides “related terms” for your seed keywords.
Quora: Quora is a question and answer website, that’s similar to forums, boards, or sites like Yahoo! Answers. The topics discussed here are very helpful and most of the questions posted can easily be used as long term keywords. Quora is one resource all marketers must take full advantage of.
Other tools that can be used are Keywordtool.io, Google Correlate, Google Webmaster Tools, ScrapeBox (Keyword Scrape feature), UberSuggest (Google Suggest Scraper), Soovle.com, and SEO Search Terms Tagging Plug-in.