Search Engine Optimization (SEO), is taking a website and make it look good on the search engine results. Experts like Brian Niebler from Boost SEO have one goal: to provide users with an excellent source of information to rely upon. If their website looks good, users will build on it and tell other users to use the site. Webmasters work very hard to make their website SEO-friendly. The more SEO-friendly their website is, the better their website will be in competing against other similar sites.
Optimization is the process of making sure your website stands out in the search engines so when a user is finding a solution to their problem, your site will come up first in the results.
1. How does a site become SEO Optimized?
It involves writing the files and editing your website’s content. For instance, if you have a site that is about teaching people how to play volleyball. You want to have the necessary keywords to be seen in your website’s meta tag and the site itself. Your website’s title should be similar.Your website should contain the content that people are looking for. If your site contains good keywords and a good title in its meta tag, that’s the first step in putting your website into the top results in the search engine.
2. What else is needed?
Well, SEO is a very complicated aspect of a website. Very crucial aspect of a website. If you have bad SEO, your site will go lower in the search engine rankings. If you have great SEO, your website will rank high of the rankings. The better your site is in the search engine results, the more traffic you will get.
3. SEO is an essential aspect of marketing.
The more traffic your site gets, the higher your site will rank in the search engines. Why is this possible? Imagine this: Which would gain more popularity… an event with 30 people attending or an event with 500 people attending?. The more people that visit your website, the more popular it will be. Search engine bots will “think” that your site is noticed and that your site is important and the bots will automatically put more priority into ranking your website higher in the search engine results.
4. How exactly do you get more traffic?
This moves outside of SEO but here’s an overview. To get more traffic, you need to understand marketing. Go on forums and post your website’s link on the forum, email sites that relate to you and ask them if they can link to your site. If people use other favorite sites and see your link advertised on their website, they will be interested and want to visit your site. The whole goal is to promote your website and get more traffic. The higher the traffic, the higher your site will rank in the search engines.
That’s pretty much it. If your site is about playing volleyball, make sure every inch of your website covers volleyball. Ensure that you have enticing images on your site about volleyball. When people come to your website and see crisp images and content that relate to what they are looking for, they will stay on your site for a long time and tell others about your site.
It takes a while for a new website to rank high in the search engine so be patient. Patience is the key! While you wait for your site to rank high in the search engine, start working on your marketing. Promote your site by telling people your site’s link. Start working on link exchanges. Ask various locations if they can post your site’s link on their website. Go on different blogs and forums and post your link. It’s all in marketing.