Local SEO is one very potent advertising platform redefining local online marketing at the moment. Local SEO allows local business owners to increase the online visibility of their small businesses by showing their services to customers at the very interval these customers are on the internet for solutions in that niche of business. Using local SEO deploys the services of search engines in the likes of Google as well as a host of business directories like Qype & TouchLocal and Yelp to parade their brands to prospective customers in their internet surrounding.
Local SEO advantages
Local SEO narrows the expense of your digital dominance concentrating in a specific region online hence it is very direct and effective as you are advertising to customers well within your physical reach. Conversion is hence very much easy.
Promotion of your brand
Local SEO is very efficient in the promotion of your brand attending effectively to details like your business name, your address, phone contact and your services. These way customers are as close to your physical office as they are to your digital office (which is your website)
Local SEO are nice advertising weapons as local customers are beginning to adopt a strong culture of searching the internet for local business solutions. Official statistics have revealed that over 63% of local customers deploy the services of online search engines alongside a couple of directories in navigating their way to physical businesses. The percentage show the drift in attitude for the internet as just a handful percentage at 28% of persons now make use of old paper directories in sourcing information about local businesses around them.
Back some eight years ago, a formal survey carried out revealed that the number of ‘local searches’ that is a search which carried a location in it; had sprang up by 58%. This was a clear indication that an increasing number of people are beginning to search for local brands through a popular search engine. This goes an emphatic distance in confirming the potency of Local SEO as a vibrant advertising medium.
Local SEO boost provoking amount of conversion levels among present local advertising platforms available to local businesses. Local directory marketing is now more effective about conversion rates than when compared to other conventional advertising platforms. In fact, online directories boast about 50% conversion as compared to other traditional some directories. The practical implication of this is your conversion rates are as buoyant as 1 in 2 leads transforming them into real customers.